The SWAPNAIJA VOUCHER is the big idea to help you and your family work through our plan of swaps in your foods, drinks and activities by breaking a programme of healthy changes into a simple step by step process to boost healthy living.
Health and Fitness Revolution thrilled to bring you the SWAPNAIJA an initiative to help you, your kids and others all over Nigeria, make small changes that will add up to a healthier and happier future.
It’s a time to be making healthy changes, but we know it can be hard to get started; just a few little swaps can make a big difference to you and your family’s diet and activity levels, as well as your long term health.
Food vouchers, Nutrition advice and discounted activities are all part of the Health and Fitness Revolutions SWAPNAIJA. The aim of the campaign is to urge families to swap at least one unhealthy habit for a healthier one.
We aim to deliver 1 million swaps from unhealthy to healthier lifestyle choices among families and adults in Nigeria.
The great Swanaija voucher is a 100 billion Naira incentive voucher for 5 million Nigerians worth N20, 000 each. This is to encourage Nigerians swap one unhealthy lifestyle to at least one healthy lifestyle. The Great SwapNaija focuses on getting people across the country to swap unhealthy behaviours in food, alcohol and physical activity, to healthier ones.
This initiative is to help how Government, the media, industry and retailers can work together to help families to be healthy.
Families and individuals are being urged to swap at least one unhealthy habit for a healthier one. Our aim is to deliver one million swaps from unhealthy to healthier lifestyle choices, among families and adults in Nigeria.
Through the Great SwapNaija, families can get access to:
- a N20, 000 book of vouchers for money off healthier foods and activities
- recipes for healthier alternatives to favourite unhealthy junk
- recipes for family options for each meal time
- nutritional and activity advice
How does Swapnaija work?
- The Great Swapnaija focuses on getting people across the country to swap unhealthy behaviours in food, alcohol and physical activity, to healthier ones.
- To help people on their swapping journey we will launch an online swanaija Fitness community tool have where people are given swaps to follow as well as helpful hints and tips to help them make their healthy swaps.
- To make it easier for people to get started, Health and Fitness Revolution Team has partnered with Fitnesstalkshow Media, including other media houses and shopping malls where they will be giving away 5 million voucher booklets, worth over N20, 000 each, with money off everyday food, drinks and physical activity. The voucher booklet is being distributed by Fitnesstalkshow Media, including other media houses and the shopping malls.
How much is the SwapNaija costing the taxpayer?
Manufactures, Shopping malls, its suppliers and other Health and Fitness Revolution Team partners will contribute up to the equivalent of N100 Billion Naira contribution to the voucher booklet (N20, 000 x 5 million booklets). The final contribution will be dependent on voucher redemption rates.
Fitnesstalkshow Media are providing significant editorial coverage (for over three Months) on the campaign as well as providing free distribution of three million voucher booklets. Shopping malls  are providing in-store advertising, free distribution of one million voucher booklets.
What is this campaign trying to achieve?
The Great Swapnaija is a big idea that encourages everyone to take part. Heal and Fitness Revolution Team and its partners are challenging everyone to try to swap at least one unhealthy habit for a healthier one. We aim to deliver 1 million swaps from unhealthy to healthier lifestyle choices, among families and adults in Nigeria.
 Can I get a voucher book if I pay?
No. The voucher books are only available via the Fitnesstalkshow Media and other media houses, selected shopping malls and a large number of local presenters. It will be given free of charge. Visitors to the fitnesstalkshow website/facebook page will all take part in Your Great Swapnaija Fitness Community that is a new online tool that supplies  customers, with personalised swap suggestions – one simple change to try a week, 6 swaps over 6 weeks. See below for more information.
How much money can I save via the voucher book?
Every voucher booklet offers over N20, 000 of swap vouchers, bursting with fantastic offers including discounts from Gyms/Fitness Centres, Shopping Malls, Manufacturers, Sports/Fitness Apparels, Supplements  and much more.
Is this part of the Corporate Social responsibility deal?
The Great Swapnaija is indeed a very good example of what the responsibility deal is all about.
The food, drink and fitness industries together with charities and public health experts have a huge role to play in improving our health. But more than that, we have a collective responsibility to do something about it.
We will be really pleased if many organisations come together to help families and individuals to be a little more healthier by providing a small financial incentive – N20, 000 of vouchers off healthier foods and drink and activities.
We have harnessed the reach of the Fitnesstalkshow media and other media houses millions of viewers/listeners/readers and of the millions of people who shop at the shopping malls all over Nigeria. This initiative is a very good example of how small steps by business can encourage small healthy steps for families – without it costing the tax payer a kobo.
That’s why we are keen to work with business. It can be quicker to get solutions when we work together.
How can you become a Health and Fitness Revolution Team partner?
There are two types of partners:
- National Partner–Â national commercial organisation or national non-government organisation
- Local Supporter–Â local individual or organisation
Both types of partners need to register on the fitnesstalkshow website and agree to the campaign Terms of Engagement.
